Project Management

1/ Project Management: - Collaborated with functional teams to plan and implement integrated marketing campaigns to ensure consistency with communication strategy and AOP, helping achieve 90-100% of the retail revenue target. - Managed and executed new product launch campaigns. - Managed project timelines and budgets to ensure timely and cost-effective campaign execution. - Monitored and optimized marketing budgets, achieving cost efficiency while maximizing campaign impact. 2/ Social Media Management: - Developed content strategies and collaborated with functional teams and suppliers to manage client social media platforms, achieving 1M+ views and 10K+ engagements within one month of launching a TikTok channel. - Planned, organized, and executed influencer campaigns, livestreams, and short-form video content. 3/ Influencer Management: - Managed large-scale influencer marketing campaigns with 100+ influencers, consistently achieving >100% of committed KPIs. - Developed and executed brand awareness and conversion strategies, successfully launching new products for clients. 4/ Virtual Assistant: - Efficient Timeline & Task Management: Skilled in arranging realistic timelines, strictly following deadlines, and keeping projects on track with well-organized workflows. - Content Creation & Design Tools: Experienced in creating engaging content and visuals using Canva, basic Photoshop, and CapCut. - Social Media & Fanpage Management: Experienced in managing fanpages, including scheduling posts, maintaining brand consistency, and engaging with online communities.